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Advertisers spend enormous amounts
of money developing campaigns designed to prey on our sympathies, act
as our vanity mirror, or create - then express - a whole generation.
It has been suggested that advertising both leads and follows society,
offering comfort or freedom to susceptible minds.
Artists are hired to bring life to
the ideas of advertisers - ideas that usually begin as a colourless
mosaic of stats, demographics and social psychology. The artist is
part of a bridge between business and wallet, expressing a magical mix
of what both the business and the customer want to hear.
So advertising art communicates, without
necessary regard to the artist's own views; it may reflect the
sentiments of a whole society, despite tradition or propriety; and
with brushes, film, pen and paper a creation may arise that will move
people for generations to come, but is it art...?
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